White labeling, also known as private labeling, is a process where a company creates a product or service and allows another company to brand and sell it as their own. In other words, white labeling allows a company to purchase and rebrand a product or service that has already been developed and manufactured by another company.
White labeling is commonly used in industries such as software, technology, and consumer goods. For example, a software company may develop a program that can be used by other companies, which can then rebrand the program as their own and sell it to their customers.
White labeling allows companies to expand their product offerings without having to invest in the development or manufacturing of new products. It also allows companies to offer products or services under their own brand, which can help to improve brand recognition and customer loyalty.
In some cases, white labeling may also allow companies to offer products or services at a lower cost, as they are not responsible for the development or manufacturing of the product. Instead, they can focus on marketing and selling the product under their own brand.
There are a few other terms that are sometimes used interchangeably with white labeling:
Private Labeling: Private labeling refers to the same process as white labeling, where a company creates a product or service and allows another company to brand and sell it as their own.
Rebranding: Rebranding involves the process of changing the brand identity of an existing product or service. This can include changing the name, logo, packaging, and other branding elements to make the product or service appear to be a new offering.
Reselling: Reselling involves the act of purchasing a product or service from one company and selling it to customers under a different brand name. This is similar to white labeling, but may not involve the customization or branding of the product itself.
